YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

YouTube’s advertising revenue has yet to reach a ceiling in its exponential growth. In Alphabet’s recent earnings call, the company claimed $8.9 billion in quarterly revenue from YouTube ads alone. At ...

New livestream formats, free games for livestreams and more advertising should bring more livestreams to YouTube. AI is a must.

Want to know what top brands are doing to succeed in YouTube advertising? They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand ...

The Google-owned video platform still saw its ad haul rise by 13 percent compared to last year. By Alex Weprin Senior Editor Even with overall video advertising market struggling, YouTube is still ...

Speaking to Wall Street analysts during the company’s quarterly earnings call, Porat said the video platform recorded “healthy watch time growth” and “continued to close the monetization gap with ...

In a nutshell: YouTube achieved record-breaking ad revenue in the fourth quarter of 2024, raking in a staggering $10.4 billion from advertisements alone. This astronomical figure, representing a 13.8 ...