Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi. An Uttar Pradesh lab has ...

ITC’s Sunfeast YiPPee! has launched a new TV campaign to create awareness among consumers about its new range of tasty, versatile, and easy-to-prepare pasta range. The new TVC showcases how Sunfeast ...

ITC Ltd, the producer of Sunfeast Yippee noodles, said on Monday it has not received any communication from the UP government regarding presence of excess lead in its instant noodles. The company said ...

ITC will pass on full GST rate cut benefits across FMCG products, lowering prices of brands like Aashirvaad, Bingo!, Sunfeast, YiPPee! and Mangaldeep.

Watch Granny take on the challenge of cooking 2000 packets of Yippee noodles in true street food style. This epic recipe is a feast for noodle lovers everywhere.