"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Death, taxes, and Yellow Pages. Some things are almost unavoidable for service contractors. As a writer on Yellow Pages issues, I speak with hundreds of small business people, and very few have ...

This is an advertisement from the yellow pages, until they realised that if you turned it upside down and covered the lady's head and the hand holding the glass, all was not as it seemed. The ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

In 1983, the British public’s heartstrings were well and truly tugged with the introduction of fictional character JR Hartley to promote the Yellow Pages. Abbott Mead Vickers created the 60-second ad ...

Nearly two-thirds (65%) of consumers surveyed say they referenced print or Internet Yellow Pages when looking for local business information in the previous month, according to a study by the Yellow ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...