Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

The official X Games account teased out the rebrand in several videos on social media just two days earlier. The videos ...

There will be two snowmobiling events at the Winter X Games in Aspen in January 2026. The Snowmobile Speed and Style event ...

The X Games has a new look. After 30 years as the undisputed pinnacle of action sports, the iconic brand is shedding its old skin for a fresh, modern ...

For decades, the most heated arguments in action sports have happened long after the run is over. Was Travis Pastrana’s 2006 double backflip really not a ...

On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for another three decades.

X Games revealed a rebrand, including a new logo, identity, and aesthetic designed to reflect its global ambitions and rebellious spirit.