Longer than print ads, Web site copy or case studies, white papers have the space (typically anywhere from 4 to 16 pages) to provide industry overviews, identify with the audience's issues or "pain ...

Hugh Taylor, President of Taylor Communications, has created marketing content for such clients as Microsoft, IBM, Sybase, First Data, and Quark. As Social Software Evangelist for IBM Software Group ...

Tom is a no nonsense, straight-talking 20-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies grow their businesses. As an ...

Writing research papers is perhaps the most mundane task you’ll be assigned in school. And, if you’re given a topic you aren’t particularly interested in, writing the said research paper feels ...

Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects. How can you be ...