You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

Whether you've just started a trucking company, or have been in business for years, marketing objectives help you define what you want to accomplish with your marketing efforts. For trucking companies ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Ever been tasked with writing to accomplish a specific objective? It sounds like an easy job, but when you sit down to actually start writing, you think, “Isn’t there some sort of road map I should be ...

The primary purpose of this component of the general education program is to equip Hope College students with essential writing and associated research skills and practices for education and life.

What is a tabletop exercise? A tabletop exercise—sometimes abbreviated TTX or TTE—is an informal, discussion-based session in which a team discusses their roles and responses during an emergency, ...