Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. There’s an interesting conundrum in the marketing world: ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Most B2B brand and marketing experts agree that a solid positioning statement and brand ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Our brand promise informs every aspect of the university, from messaging and communications to how we interact with community members. It tells our audiences what we promise to offer and what ...