Aldi, the largest grocery store chain in the country, is undertaking a massive rebranding, bringing all of its products under ...

Aldi is making its generic products a whole lot less generic. For the first time ever, it’s putting its name on its ...

Aldi has announced a new namesake private designed to be more recognizable to its shoppers.  The majority of products in Aldi ...

The discounter is launching its first-ever namesake brand and stamping its name on every store brand product in its ...

Look at the packaging of any food or consumer item in the U.S., and there’s a good chance you’ll see a black-and-white decal: ...

Consumers read common supplement label phrases as promises of disease prevention or treatment, according to University of ...