Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics ...

Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

If you are running a website, especially for business, you need to keep track of where your visitors are coming from. The best way to do this is to use Google Analytics, which involves placing a small ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...