Trace eyeblink conditioning is a popular technique designed to explore the neural mechanisms that underpin motor learning in ...

Fragmented attention is one of life’s challenges. You are trying to have an important conversation and you get a text. You are running to the store while simultaneously listening to the news, juggling ...

This is a preview. Log in through your library . Abstract We conducted four experiments to test various properties of classical conditioning in an advertising/consumer behavior context. Experiment 1 ...

A new study, led by Makoto Mizunami and colleagues at Tohoku University in Japan, demonstrates classical conditioning of salivation in cockroaches, for the first time in species other than dogs and ...

I have written previously about the fact that in today’s increasingly digital world, not every person who is compulsive with pornography is a traditional (trauma-driven) compulsive person. (See my ...