The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Unlock the potential of your daily routine with 10 innovative ideas that inspire and empower. Dive into practical solutions ...

In the ongoing debate between remote work and in-office work, one question remains at the forefront of many arguments: Can employees creatively collaborate over Zoom? Some argue that Zoom kills ...

When we’re confronting a vexing problem, we often gather a group to brain­storm. We’re looking to get the best ideas as quickly as possible. I love seeing it happen—except for one tiny wrinkle. Group ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

An important issue confronts your team, and you are its leader. You structure an open discussion or brainstorm. The problem is, such forums create illusions of consensus. There's an alternative way to ...