When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...

The goal of the UAB NORC Behavioral Science and Analytics Core is to foster collaborations and enhance productivity of investigators using behavioral science theories, constructs, and procedures for ...

Books and articles on behavioral finance tend to discuss “the crazy things that clients sometimes do and not a lot about what we, as practitioners, are supposed to actually do about it,” said Kitces, ...

Retirement is top of mind for Americans — and for good reason. Among eight key financial concerns, U.S. adults consistently rank saving for retirement as their number one worry. Yet, despite this ...

“Technology is not the only way to reduce emissions,” Pratt points out. “People’s choices matter, too. Science-based behavioral interventions can help us reduce carbon emissions as much as possible, ...

A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the future, are the most effective ...

Autism is not one condition,” said Geraldine Dawson, professor of psychiatry and behavioral sciences at Duke University and founding director of the Duke Center for Autism and Brain Development. “It ...