After same-store sales dropped two quarters in a row, the burger brand shifted money from development funds to in-store labor ...

Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with ...

Wendy's is trying to become more profitable after a wave of new menu items and promotions. The fast-food chain announced the ...

The plan focuses on brand revitalisation, system optimisation, operational efficiency and capital reallocation.

Wendy’s has unveiled Project Fresh, a global strategy built on four pillars to modernise operations, enhance performance and ...