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Wendy's Seeking To Revitalize Brand, Keep Up With Competition: Here's How

Wendy's is trying to become more profitable after a wave of new menu items and promotions. The fast-food chain announced the ...
QSR magazine

Wendy’s Launches ‘Project Fresh’ Strategy to Reignite Growth and Rebuild Brand Relevance

Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with ...

Wendy’s Unveils Turnaround to Revitalize Brand

Wendy’s is looking to stage a turnaround.The burger chain’s stock has lost roughly half of its value over the past year, during which time the company has cut guidance twice, citing weak sales trends ...
QSR magazine

How Wendy’s Plans to Outpace Competitors with 1,000 New Locations and $700M in EBITDA

Wendy’s CEO Kirk Tanner is often asked, “Why Wendy’s?” He claims the question has been posed about 100 times. His answer is always the same. “It’s our potential,” Tanner said at the company’s Investor ...