Jakob Nielsen says that "websites are definitely easier to use now than they used to be." That's because in his recent survey of 24 websites, which analyzed users' task outcomes and compared it to ...

Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant ...

The future of AI user testing will be transformative for web development, and getting in on the act early could pay dividends ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

In my opinion, website usability is similar to search engine optimization: the perceived definition. Doing SEO without understanding searcher goals and behaviors is like doing math without knowing how ...

Guide Unlock Growth With Retail Content That Scales Rigid CMS slowing you down? 72% of leaders say they can’t deliver personalized content fast enough Read now Guide The Enterprise Playbook for ...

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It’s no secret that the 2008 holiday shopping season wasn’t great for online retailers. Traffic, conversions and sales were down across the board. But what may be surprising to some is that the ...

Your business has a purpose – whether it’s selling pizzas, beard wax, or copywriting services. The function of your website is to guide and persuade your potential buyers and users toward that purpose ...