Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

A surge in privacy lawsuits over tools tracking how users interact with websites is leaving some companies questioning ...

(TNS) — It looks like Florida Internet users won’t be getting paid for visiting commercial websites that track their mouse clicks and keystrokes. Activity tracking software used by wholesale club ...

When you think of spyware, Sears probably isn't the first name that comes to mind. But the Federal Trade Commission announced today that the retailer had agreed to settle a complaint alleging it had ...

To learn more about prospective students, admissions officers at the University of Wisconsin at Stout turned to a little-known but increasingly common practice: They installed tracking software on ...