New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.

The rise of artificial intelligence services saved Google from a breakup in its search antitrust case earlier this month.

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

Do you think you’re more likely to look at an online ad if it contains 1) a picture, 2) an animation or 3) just text? The answer: just text. Surprised? Well, consider the man who was checking his ...

A recent analysis of AI Overviews web traffic from the Pew Research Center suggests AI Overviews results in a substantial ...

Savvy Internet users know not to click on strange links, but malvertising — malicious code hidden within otherwise innocuous advertisements — presents a more pernicious problem. A new malvertising ...

Google today rolled out +Post ads, which let brands push content from public Google+ pages to any site using Google's ad network. Our team tests, rates, and reviews more than 1,500 products each year ...

Online advertising sales dropped by 20 percent in the first six months of the year compared with 2001, a new study shows, cementing concerns about a prolonged ad slump. Web ad revenue totaled $2.98 ...