As online vape stores continue emerge, especially places like the UK, technology is set to take centre stage in how customers ...

Kaitlyn Pawelczyk, University of Illinois Urbana-Champaign graduate student, shot a virtual reality program at a grocery store to educate dialysis patients about navigating the aisles for low-sodium ...

In the not-too-distant future, grocery shoppers wearing Google Glass will see coupons for a new cereal flash before their eyes as they search for Cheerios, while others browsing the dairy section will ...

Infinite Reality, an “immersive technology” company blending digital media and ecommerce through extended reality — previously known as the metaverse — has acquired virtual shopping firm Obsess.

As retailers integrate these digital tools, consumers stand at the threshold of a retail renaissance. Brands should offer both tech-driven adventures and personalized shopping journeys. For a long ...

Infinite Reality (iR), the innovation company focused on extended reality and AI technologies, has acquired Obsess, a virtual shopping platform developer. Terms of the transaction were not disclosed. ...

Puma is sprinting into the world of advanced ecommerce with new experiences developed in partnership with Google Cloud and Meta. Using Google Cloud generative AI technology, the sportswear brand can ...

Virtual reality has been fashionable for a while now. So perhaps it was only a matter of time before fashion became virtual.

Google Shopping has added dresses to its generative AI-enabled virtual try-on feature in the U.S., according to a Thursday announcement. The move dovetails with the start of New York Fashion Week.

Meeting the customer's needs is arguably the first rule of running a successful retail business, and with the adoption of today's smartphones and various mobile technologies, retailers have an ...

LOS ANGELES (Reuters) - A shopper in France gazes into a virtual reality headset and is transported to the bustle of a Manhattan street, then steps into a high-end boutique to browse crystal ...