The South Korean singer and actress, known for solo hit ‘Like Jennie’, will front campaigns for the Unilever-owned heritage ...

Vaseline is turning creator inspiration into real products. Inside the brand's radical shift from top-down marketing to ...

Korean girl group BLACKPINK's member Jennie or Jennie Ruby Jane has made history by becoming the first ever Global Brand ...

The Unilever-owned beauty brand has been accused of allegedly copying poster artwork from artist Name Junior and modifying it ...

Influencer activations are gaining ground in marketing. Whereas these creative partnerships used to be primarily about driving awareness at the top of the funnel, today they stretch across all parts ...

Add Yahoo as a preferred source to see more of our stories on Google. In his TikTok — which has over 8 million views — Dr. Muneeb says, "Pure Vaseline is actually the most effective occlusive ...

Using Vaseline underneath your eye can help with runny eyes, ophthalmologist Dr. Ilana Forchheimer says — just don't put it on your waterline yazmoore/TikTok A new trend has emerged from the beauty ...

Vaseline, a brand-name form of petroleum jelly, can help moisturize dry skin all over the body, including the eyelids. As such, for most people, Vaseline can be safe and effective for dry eyelids.

No petroleum product, including Vaseline, can make eyelashes grow faster or thicker. But Vaseline’s moisture-locking properties do provide some benefits for eyelashes, which may make them look ...

Vaseline is not safe for use as a lubricant. It can damage latex condoms and increase the risk of infection and unintended pregnancy. It is better to use a water or glycol-based lubricant. People ...