Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

A company’s value proposition is a well understood concept in business, but few people really talk about an individual’s value proposition. Rather than differentiate a product or service in the ...

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it. The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame ...

As an entrepreneur, having and knowing your unique value is crucial for creating a business that is both sustainable and successful. Unfortunately, identifying and creating that differentiator doesn’t ...

A business model canvas is a visual tool for analysing how an organization creates, delivers and captures value in its overall business model. A business model canvas is a strategic management ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...