Virtual reality and 360-degree video is a new and scary place, but brands are lining up to jump in. That's why a VidCon 2016 session on VR and brands was standing room only. Brand and agency marketers ...

Have you ever scuba-dived with sharks? Or reached the peak of the Himalayan mountains? These once-impossible experiences aren’t impossible anymore, well.. kind of. With the rise of the metaverse and ...

How will customer experience be enhanced as more people explore the brave new world of the metaverse with VR devices? Without virtual reality (VR), the metaverse is simply another website, however, ...

According to a Harvard Business Review study titled “ The New Science of Customer Emotions ”, emotionally connected customers ...

Virtual reality (VR) and 360-degree videos are catnip for brands that want to get into a hot area early, but that doesn't mean every brand should leap in right away. For Ari Avishay, a marketing ...

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome -- having to plop on a headset to browse for, say, trousers as opposed to ...

Are you a print subscriber? Activate your account. By Jon Springer - 2 hours 20 min ago By Erika Wheless - 2 hours 20 min ago By Lindsay Rittenhouse - 4 hours 13 min ago By Gillian Follett - 4 hours ...

The cat is finally out of the bag, folks. The company formerly known as Facebook shall henceforth be known as “Meta”. But the company’s name change-ups don’t stop there as it appears that the social ...