At SEGA Corporation, we utilize generative AI as a support tool for developers, aiming to provide better content to our users ...

Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

There’s one caveat with this game, though, and it’s buried at the veeeeery bottom of its Steam page: its developers used a ...

By using AI to streamline routine tasks in game development, Capcom aims to enhance human creativity.

Coming Soon to a Roblox Game Near You: Strange AI-Generated Machines and Creatures ...

Anyone following the modern game industry knows that easy-to-use game engines and the accelerating shift to digital distribution have helped enable a massive increase in the quantity of commercial ...

Take a look at the stats for Roblox and you’ll get a clear understanding of why it seems like every kid you see in an airport is glued to their iPad while it’s queued up. As of 2025, the online ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Now, generative AI is being used to produce game assets and speed up development. This is ...

Epic Games has issued a renewed stance on its use of AI in game development, claiming it won't take jobs and will only make devs 'more efficient'.

Project Genie is an underwhelming glimpse into what may come. Project Genie is an underwhelming glimpse into what may come. is a senior reporter covering technology, gaming, and more. He joined The ...