From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Breaking down the quotes, contract details, and future plans after Stephen Curry and Under Armour announced their separation.

Stephen Curry and Under Armour abruptly ended their 12-year-long partnership earlier this month, but new reporting implied ...

Warriors superstar Stephen Curry was seen wearing Puma’s Haliburton 1 before the Warriors’ NBA Cup game against the Rockets.

Stephen Curry is bringing his shoe brand independent. The four-time NBA champion has parted ways with Under Armour after 13 years of partnership. The Golden State Warriors legend's Curry 13's will ...

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar with the matter. He and the company pursued the phenom, but Under Armour's ...

The last product between Under Armour and the four-time NBA champion: The Curry 13, which is slated for a February 2026 ...

Golden State Warriors star Stephen Curry entered sneaker free agency on Thursday, ending his decade-long partnership with Under Armour.

Recent reports indicate that the tension between Stephen Curry and Under Armour has an unexpected angle involving Caitlin ...

Golden State Warriors star Stephen Curry's decision to leave Under Armour was reportedly influenced by Caitlin Clark.

Stephen Curry’s $100 Under Armour Basketball Shoes Are on Sale for Only $45 originally appeared on Athlon Sports. Golden State Warriors guard Stephen Curry is arguably the greatest shooter in the ...

The next chapter will push the boundaries of athletic performance and prioritize the impact that sport has on communities globally – while growing Under Armour (UAA) and Curry Brand together.