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Most consumers associate Under Armour with the tight-fitting shirts that wick away football players’ sweat. But with its new “I Will What I Want” ads, Under Armour is trying to rebrand itself as gear ...

BALTIMORE (WJZ) -- Baltimore's own Under Armour launches a $15 million campaign to win over women. It's all part of CEO Kevin Plank's plan to expand the multi-billion dollar business. Meghan McCorkell ...

Under Armour has unveiled various new products that will be marketed in 2013. It has launched a new performance tracking device 'Armour 39′ which helps monitor workouts. The company will expand its ...

The stars are fronting the brand’s biggest global marketing campaign for the women’s category. Under Armour says Bündchen’s inclusion signals it is now targeting “athletic females” after prioritising ...

WITH brawny athletes wearing its sleek, sweat-absorbing apparel in hard-charging situations, the sportswear maker Under Armour became the brand of choice for young men in their teens and 20s. Now the ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...