From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Under Armour Inc. (NYSE:UA) ranks among the best short squeeze stocks to buy right now. Telsey Advisory Group announced on ...

Golden State Warriors superstar Stephen Curry and Under Armour are ending their 13-year partnership, the sides announced Thursday, officially separating Curry Brand from the apparel company and ...

If your winter training kit has seen better days, Under Armour’s Black Friday sale is a great excuse to get it sorted. The British fitness brand is running up to 50% off thousands of styles across ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

Under Armour (NYSE:UAA) appears across retail discussions where Russell 1000 is often referenced Performance-focused apparel ...

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

The University of Wisconsin-Madison and Under Armour announced a 10-year extension of its current partnership, which started ...

Forbes contributors publish independent expert analyses and insights. The research cites lack of public awareness as one of the primary reasons for this slow adoption. However, this market is likely ...

When Kevin Plank--the founder and chief executive of athletic apparel company Under Armour--was preparing to take the company public in 2005, he started every investor presentation the same way: He ...

In June 2018, a Facebook user shared a screenshot of another user's post about a purported incident involving flammable Under Armour brand children's garments: The original poster also shared an ...