From poor execution to not meeting the moment, Under Armour didn't market Curry the way he should've been marketed.

Golden State Warriors superstar Stephen Curry and Under Armour are ending their 13-year partnership, the sides announced Thursday, officially separating Curry Brand from the apparel company and ...

An announced 10-year extension makes Under Armour one of the longest-standing partners in Wisconsin Badger history ...

The Univ. of Wisconsin has reached a seven-year extension of its apparel deal with Under Armour that includes funding for NIL contracts with Badgers athletes.

The Wisconsin's renewed contract with Under Armour includes an NIL aspect that could help the Badgers be more competitive in ...

After two decades of partnership, the University of Maryland Friday announced it has renewed its partnership with Under Armour, extending its agreement for an additional 12 years through 2036. The new ...

Under Armour has the potential to become a major player in the outdoor apparel and footwear space. This potential bodes well for shareholders. Under Armour (NYSE: UA) has had success in the outdoor ...

Forbes contributors publish independent expert analyses and insights. The research cites lack of public awareness as one of the primary reasons for this slow adoption. However, this market is likely ...

Blood, sweat and respect – that is what the new Project Rock collection from Under Armour, the official gym apparel line of The Rock, is all about. Dwayne Johnson’s collaboration with Under Armour is ...

Sportswear giant Nike, Inc. (NYSE:NKE) and upstart brand Under Armour Inc. (NYSE: UA) emerged as clear winners this year in the ultracompetitive athletic apparel marketplace. Both companies wowed ...

Under Armour has informed UCLA that it wants to terminate the record-setting $280-million deal the apparel giant signed with the school in 2016, a potential financial blow that the Bruins intend to ...