A trademark infringement fight is brewing over the Travelers Insurance Indemnity Co.'s iconic red umbrella. The logo, which has been a part of the Hartford-based insurance giant's branding since 1960, ...

The trademark red umbrella of The Travelers Cos. has adorned neckties, lapel pins, TV advertisements, a PGA golf tournament and the halls of the company’s Hartford offices. Now it’s emblazoned on a ...

The PGA Tour hosts the Arnold Palmer Invitational this week, which means golf fans will see a lot of the event's signature umbrella, adorned in the colors red, green, white and yellow. But how did it ...

This week marks the start of the Arnold Palmer Invitational at Bay Hill — an annual PGA Tour event held just outside of Orlando, Fla., that has been named for the King since 2007. This year, the API ...

Norm Denison ran a tiny consulting firm in Anchorage, Alaska, so he never thought a $27 billion insurance giant would see him as a threat. Then he got a letter from Travelers Cos. warning him that the ...

This week’s Arnold Palmer Invitational is the first such tournament without Palmer, who passed away last fall. Palmer will be remembered for many things and was honored this week at Bay Hill with a ...