Trivago was found guilty in 2020 for telling consumers it would show them the cheapest rates, when it actually ranked hotels by factoring in which advertisers paid the highest per-click fee. The ...

In an effort to combat the hold that online travel agencies have on the hotel market, Trivago is focusing on building a capability for direct access between hotels and travelers. “What has happened ...

In a Trivago strategy pivot, expect to see more Trivago actors on TV and video, but much less advertising in search engines such as Google. These are among the strategy shifts that the hotel ...

The use of algorithms on comparison websites is under scrutiny following a ruling in the Federal Court against hotel room aggregator Trivago. Trivago misled consumers in its web and television ...

Add articles to your saved list and come back to them any time. Australia's competition watchdog has accused online giant Trivago of rejecting cheaper deals for customers unless advertisers offered ...

Web3 travel platform Travala is expanding cryptocurrency-based hotel bookings through a new partnership with Trivago, a global accommodation metasearch engine. The partnership will allow Trivago users ...

Photo Credit: Trivago is experimenting with new TV ad concepts, including having its actor spokespeople merely narrate spots instead of appearing in them. Trivago Google is eating the world. When ...

The Trivago-Huawei deal is one of several Trivago is piloting where it provides backend services to business partners. These could develop one day into a material revenue stream for the German company ...

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The Manor Coach House in Worcester is the best-rated hotel in the West Midlands, according to a new index from Trivago. The Trivago Top Hotel Awards aggregates 190 million ratings from over 30 ...