Transformers taglines say that they are "robots in disguise" and "more than meets the eye." That's certainly true if you consider that the Japanese toys were brought to the U.S. by Hasbro in 1984, ...

A Chinese tech startup has teamed up with an American toy company to design a compact robot disguised as a tablet. Xiaomi worked with Hasbro in creating Soundwave, a copy of the firm's Mi Pad 2 that ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

If children spend all their time on their smartphones, then why are traditional kids’ brands like Transformers doing better ...

A few months ago, I was at a party hosted by a hipster friend who also happens to be the sort of twentysomething guy who impulse-buys a shiny new Transformer toy and proudly places it on his shelves — ...

Having looked at the Angry Birds Transformers app that somehow manages to successfully combine Operation Wolf gameplay with bird and pig robots in disguise, what do the related toys bring to the party ...