If you've been keeping tabs on the hottest toys to get for your kiddos this holiday season, then you're likely already pretty familiar with the LOL Surprise! Dolls -- the millennial-inspired fashion ...

LOL Surprise! It might sound like a text you’d get before receiving shocking news, but it’s actually the name of one of the hottest toys. The intricate kits filled with tiny plastic pieces are topping ...

The manufacturer and marketer behind Bratz dolls and the toy LOL Surprise has spurred a campaign to save Toys R Us, and so far investors are pledging $200 million. Billionaire Isaac Larian is also the ...

Isaac Larian, a colorful toy manufacturer and the master marketer who gave the world Bratz dolls and the current hit toy LOL Surprise, on Thursday launched what may be his toughest sales pitch ever: a ...

Add Yahoo as a preferred source to see more of our stories on Google. “What is being marketed to our girls? What’s going on right underneath our noses?” I’ve kept a close eye on the toy industry for ...

Isaac Larian, a colorful toy manufacturer and the master marketer who gave the world Bratz dolls and the current hit toy LOL Surprise, today launched what may be his toughest sales pitch ever — a ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular toy. But first, she had to figure out what it was. She logged ...