Apple has produced an unusual video in its 'Shot on iPhone' campaign, showing the battery power and utility of the iPhone 11 Pro's camera in a five-hour single-take tour of the Hermitage museum in ...

Most ads run 15, maybe 30 seconds. The newest ad for Apple’s iPhone 11 Pro is more than five hours long. The premise is to take viewers on a dreamlike tour of one of the world’s largest museums, the ...

Back in 2002, director Alexander Sokurov premiered his film Russian Ark, a 96-minute historical drama shot in one continuous take in St. Petersburg’s Hermitage museum. Almost as fascinating as the ...

Apple's latest Shot on iPhone video is jaw-dropping. In Apple’s newest Shot on iPhone video, debuted Monday, it depicts a beautifully filmed after-hours tour through the iconic State Hermitage museum ...

Embark on a fivehour film tour of one of the greatest museums in the world 45 halls and 588 masterpieces of world art accompanied by enchanting music Filmed in 4K in ...

Are you a print subscriber? Activate your account. By James Flachsenhaar - 6 hours 1 min ago By Garett Sloane - 6 hours 31 min ago By Ad Age and Creativity Staff - 18 hours 12 min ago By Ilyse ...

Apple has released its latest “Shot on iPhone” video, titled “Hermitage.” This captivating video was shot entirely on the iPhone 11 Pro Max at the Hermitage Museum in St. Petersburg, Russia, ...