The Ordinary Serum Foundation is back in stock after returning to shelves in February 2025 and quickly selling out — but you shouldn’t wait forever to get your hands on it. The Serum Foundation, which ...

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Cast your mind back to 2017, when The Ordinary launched its serum foundation. Costing less than £6 (at the time) and with added skincare benefits, it soon amassed a waiting list of more than 25,000.

The Ordinary’s cult-favourite Serum Foundation is back – and fans are racing to grab the £6.40 bargain that promises flawless, lightweight coverage (Picture: The Ordinary/Getty/Metro) Metro ...

Back in my uni days, I was a die-hard fan of The Ordinary Serum Foundation. It was my daily go-to, perfect for my combination skin, and the price tag of just £6 was an absolute steal. So you can ...

2022 was a dark time for fans of The Ordinary Serum Foundation; as loved as the formula was, the brand sadly chose to discontinue the product *gently wipes tear*. But (!!) just like Alison Dilaurentis ...

As an ex-makeup artist and beauty editor I have high standards for foundations and my taste typically leans high end. I’m currently a big fan of the Merit, Minamalist Perfecting Complexion Stick $61 ...

There are now more disruptor brands in the beauty industry than we can count, but when The Ordinary launched in 2016, its focus on results, ingredient transparency and affordability was revolutionary.

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