I sometimes review small and somewhat interesting companies in my work. The Honest Company, Inc. (HNST) is one of those companies, though my latest review of the business was roughly 3 years back.

“For our second quarter 2025, we were able to drive profitability improvement, gross margin expansion and revenue growth, resulting in positive net income for the second consecutive quarter,” said ...

The Honest Company (HNST) reported Q3 revenue down 6% YoY, missing estimates, and essentially broke even with $0.01/share earnings. HNST's diaper segment is shrinking, and management is shifting focus ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. The Honest Company recently launched a campaign, “It’s Time to ...

The Honest company is closing down direct sales as a way to better deliver on its mission, according to the company. “These updates were made with you, our loyal Honest family, at heart and will allow ...

More than a decade after Jessica Alba cofounded The Honest Company with a mission to deliver cleaner, healthier products for families, the brand faces new challenges in a shifting consumer landscape.