In a surprisingly progressive advertisement for the men's grooming company, Axe preached the importance of individuality in ...

Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five ...

Add Yahoo as a preferred source to see more of our stories on Google. The nostalgic AXE scent that wafted through middle school hallways has stayed the same. But the way the brand is advertising to ...

Lil Baby shares his ride with a gaggle of CGI bunnies in a new commercial for Axe, all while his 'My Turn' track "All In" soundtracks the experience.