The Coca-Cola Company has revealed a new ‘One Brand’ global marketing strategy that, for the first time, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the ...
The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke. Instead, all four brands will be marketed as Coca-Cola variants, the first time this ...
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