Tourism Tasmania is continuing with its ‘Go Behind the Scenery’ campaign created by JimJam with a new iteration which combines print, outdoor and digital to encourage tourists to visit the island ...

The Australian state known for its marsupial "devil" has a local food scene that might be described as heavenly. If you can't try it person, get a... Have you seen the devil? When you've been to ...

Continuing its 'Go Behind the Scenery" positioning, Tourism Tasmania is showcasing stories that are uniquely Tasmanian. The 'Stories Told From the Inside Out' campaign, by creative agency JimJam, ...

Targeting audiences in Melbourne and Sydney, Tourism Tasmania worked with Sydney-based creative agency JimJam on the campaign, which is set to run from 24 March to 31 May and will be supported by TVC, ...

A new campaign for Tourism Tasmania highlights the pubs, art and quirky pieces of Tasmania, rather than the natural wonders of the state. The interactive campaign, titled “Go Behind the Scenery”, has ...

A new photographic series captures Tasmania’s rugged and unique natural beauty – using only the lens of a camera phone. National Geographic Australia and New Zealand on Thursday launched a new digital ...

Have you seen the devil? When you've been to Tasmania — or Tassie, as the Aussies call it — that's what everyone wants to know. Sure, the Tasmanian devil, a squat, foul-smelling animal with a ...