Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

VALLEY STREAM, NY—Lee and Morty Kaufman, of Valley Stream, became unlikely but beloved celebrities after the couple, in their 90s, starred in a series of TV commercials for Swiffer cleaning products.

So I’m not upset at Morty as an individual so much as the model of housework that Swiffer is selling. No amount of charm can mitigate the fact that the message of this commercial—in the year 2013—is ...