Last May, a Cheerios ad featuring a multi-racial family went viral. Its fans held it up as a sign of long-overdue demographic changes in advertising, and as with seemingly anything on the Internet, ...

The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 2 hours 36 min ago 4 hours 39 min ago By John Dioso - 5 hours 20 min ago 7 hours 14 min ago 7 hours 57 min ago By Garett ...