In the face of evidence to the contrary, consumers continue to believe in the efficacy of subliminal message self-help (SMSH) audiotapes. The authors contend that the value consumers attribute to ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new shirts? Apparently you really did want to go shopping but were not ...

One of the strangest yet most well-known court cases blaming a band for a fan’s suicide concluded 30 years ago, on Aug. 24, 1990. On trial was the British heavy metal band Judas Priest, who released ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...