For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

In 1982, artist José Luis García-López was hired to spearhead an ambitious project: a standardization of DC Comics‘ look. The intent was to ensure that the packaging for all DC merchandise confirmed ...

We all communicate with different words through different media, but our identity as a university remains the root of all we say and write. In order for the university to be clear in its ...

The guide was created in 1982 to help ensure a consistent look for characters. For years fans have pushed for a way to buy this guide. MARTIN: OK, but why is that news? INSKEEP: Well, fans have wanted ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

The first Olympic medals won't be awarded until Saturday, but there's some serious style points up for grabs. Which country is best dressed?

Today, the Worcester Telegram & Gazette and our partners in the USA TODAY Network are proud to announce the launch of the USA TODAY Network Style Guide. The Style Guide is a crucial tool that embodies ...

The following guidelines represent Leeds-specific styles and common sticking points. As language itself is always evolving, issues of style are also in constant flux. Our goal is to provide clear, ...

We are thrilled to announce the launch of the USA TODAY Network Style Guide, a crucial tool that embodies our unwavering commitment to clarity, accuracy, consistency and transparency in journalism.

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...