“Red is my favorite color,” Thomas Vermeer, 41, said as we chatted about the bright turtleneck peeking out from beneath his ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. A color can say much about a person (and their personal brand).