Starbucks (NASDAQ: SBUX) is in turnaround, and 2026 is forecast to be a pivotal year. CEO Brian Niccol's efforts are bearing ...

Starbucks got a new CEO, Brian Niccol, last year. In 2025, he'll need to tackle long wait times, a union, and coffee ...

CEO Brian Niccol, hired last year from Chipotle to revive Starbucks, no longer wants its stores to be right next to each ...

Starbucks spent years trying to become an inescapable storefront on the streets of New York, Los Angeles and other big cities in America. Now that’s coming to an end. Its expansion once seemed ...

Starbucks’ CEO Brian Niccol discusses the challenges of scaling a turnaround across the company's large workforce and how the ...

Starbucks has faced stagnating comparable sales and shrinking margins over the past years, underperforming sector benchmarks significantly. The new 'Back to Starbucks' strategy focuses on menu ...

Starbucks is rethinking the role of "innovation" in running a coffee chain. After rolling out a new system of technical enhancements to streamline cold food and drink orders, the company made an ...

Same-store sales are declining in both the US and internationally. Starbucks could have a macroeconomic headwind as consumers' flexibility of discretionary income gets challenged. It is questionable ...

Starbucks could be inching closer to a deal in China as the coffee chain considers options for selling at least part of its second-largest global division after the United States. A spokesperson for ...

An iconic coffee chain has closed 400 locations as part of a change in strategy, according to a new report.

In a bold move signaling a shift in business strategy, Starbucks has recently closed 400 locations across the United States and Canada. This decision, primarily affecting major cities, comes as the ...

Explore the differences between Starbucks and Dunkin' in franchising, branding, global reach, and their distinct approaches ...