New artist said she tried to just be herself on icon song with the god-emcee. Sprite has had a relationship with Hip-Hop for years. They’ve tossed endorsement deals left and right and locked in on ...

Some McDonald’s fans say there’s just something different about the chain’s Sprite, often calling it “crispy,” “crunchy” or “TV static.” Now the fast food giant has leaned into the fandom by creating ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Erika Wheless - 4 hours 58 min ago By E.J. Schultz - 8 hours 51 min ago By Adrianne Pasquarelli - 9 hours 16 min ago ...

DRAM has linked with Playboi Carti for a new track called "Crumbs." The song's animated visuals were also released. As you might have noticed, you can watch it up top. Head here to stream the track ...

While most endorsers and pitchmen do little more than stand there and say stuff like “Drink Sprite,” to urge consumers to buy products, NBA superstar LeBron James likes to stray away from the ordinary ...