Sports Business Journal

SBJ Women’s Sports: A trailblazing adtech deployment

Sara Gotfredson founded the partnership agency Trailblazing Sports Group in 2022 to help connect sports media properties, ...

BBC Sport breaks records as England v France clash draws millions to Women’s Rugby World Cup

The tournament has reached an incredible 9.8 million BBC TV viewers and driven 8.8 million streams across BBC iPlayer and the ...

Women’s Collectibles Are Having a Moment — and This Time, It’s Built to Last

The women’s collectibles boom isn’t just about short-term hype. Clark’s, Reese and Bueckers rise has accelerated demand, but ...

What FanVerse and women’s sports can teach other industries about sidelining women

FanVerse founder Ashima Chopra is showing how designing for women in sports reveals blind spots and growth opportunities ...

Best USWNT moments in World Cup, Olympics history

The United States women's national soccer team has had a lot of success. So what are the best USWNT moments ever?

Q&A: Venus Williams' podcast included a 'telenovela' Serena moment

Venus Williams chatted with For The Win about body image and the surprising "telenovela" moment during a podcast with sister Serena.
Advanced Television

Trailblazing Moments solution launches for women’s sports

Trailblazing Sports Group, a deal marketplace and expert consultancy for brand partnerships for women’s sports properties and athletes, has announced the launch of Trailblazing Moments, a net ...

‘A powerful moment’: Women’s sports bar announces second Seattle location

Another bar dedicated exclusively to women’s sports is opening in Seattle. Rough & Tumble is opening a second location in Columbia City sometime next month, the bar announced on its website.

Sport marketing’s ‘full-circle’ moment: creator and licensing deals changing the game

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...