Sonic branding has been around for decades (think the McDonald's jingle and the Apple startup sound), but it's becoming more and more important. Joining the sonic branding ranks is The Clio Awards, ...

As marketers adapt to changing consumer behaviors and shorter attention spans, audio advertising continues to offer opportunities for brands to create longer-lasting and deeper connections with ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. With over half a million brands vying for human attention globally, it is ...

The signature tune signals the sound of opportunity that Infosys (INFY) creates for people, businesses and communities BENGALURU, India, Aug. 9, 2023 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) ...

MassiveMusic Dubai, a Songtradr company and the Middle East’s leading music creative agency, has kicked off the new year by delivering an award-winning music and sound identity for KSA’s AROYA Cruises ...

In a world of endless content and constant competition, being noticed is no longer enough. Brands have to be recognised quickly and consistently.imageIn saturated and highly competitive categories, ...