At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

In a February article in the online magazine Slate, Columbia University Professor Duncan Watts exhumed the work of the late Princeton social psychologist Solomon Asch to explain what Watts called the ...

You’re in a room, participating in what you were told is a visual perception experiment, and everyone around you insists that two unequal lines are the same length. You feel confused, sick, and ...

Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...

In his first article for Professional Adviser, Tim Humphreys looks at herd mentality, infrastructure investing and 1970s Austin Allegro ...