Napier is a team of social media experts, and we have run several workshops to help clients get up to speed with social media and how it can be an effective marketing channel for B2B marketers.

Social media isn’t only a way to connect with others — or at least, feel like you’re connecting with them — it’s also, potentially, a way to make money. This is because as much as social media ...

Discover how a social sentiment indicator evaluates social media data to assess business performance and forecast stock ...

Whether you’re building your brand from the ground up or ready to outsource your online presence, learn how to use social media with purpose, personality and profit in mind. Start with intentional, ...

If you thought federal agencies' use of social media was a breeze, think again. The General Services Administration published its new 26-page Social Media Navigator on May 18 with lots of advice to ...

Performing a social media audit is crucial for understanding your current social media presence, identifying areas for improvement, and developing a strategy to achieve your goals. Here's a ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

Concerns over the impact of social media on the mental wellbeing of children of all ages has led to a push to change how these platforms work, and the rules around how kids use them. California took ...

Social media is a powerful tool for posting information to keep family and friends informed and to share information with the Army community. Social media is inherently risky, and that’s why ...

Social media is a powerful tool we use to post timely and relevant information to keep our audiences informed. It provides commanders with an effective tool to achieve their communication objectives ...