Think back to the days when you’d see those corny TV commercials that advertised what seemed to be magic transformative fitness devices, promising to completely change your body in a matter of weeks.

Around six months ago, Slendertone - the Irish fitness company known for its corny TV infomercials promising six-pack abs in mere weeks - launched a new toning belt device, called the Abs8. Now, ...

A seventh generation ab belt product designed for active consumers, the Slendertone Abs7 is a time-saving tool designed to supplement and boost to your regular fitness routine by using EMS toning ...

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Body toning brand, Slendertone, is hitting TV screens this month to promote the launch of its new System-Mini product. Produced by Manchester’s Viv-id, the ‘Unwrap with Slendertone’ campaign aims to ...

I always thought that those as seen on TV-style ab-toning belts were a con, with only the most credulous of fools being taken in by them. "That's not a way to get fitter," scoffed my internal ...