In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

How leaders are transforming fleeting moments into lasting brand connections while navigating the complexities of authentic ...

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. So it will come as ...

The latest trailer for Immortals of Aveum showcases a novel marketing strategy for EA's upcoming new IP. Unveiled in full three months prior to its intended release date, Immortals of Aveum represents ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

While the multifamily market has been strong, over the past two years vacancies have been on the rise. According to a report from Cushman and Wakefield, the vacancy rate reached 8.7 percent as of the ...

Advertising agencies have profited from per capita disposable income, increasing consumer spending, and corporate profit in the past few years. Although advertising expenditure fell after the outbreak ...

At the Cannes Lions 2022 International Festival of Creativity, the largest gathering in the marketing community, the health and pharma advertisements fell short of the big prizes, potentially ...

Metro has been forced to postpone its plans for adding television screens across the transit system and scale back how much money it earns because of the soured advertising market. The transit agency ...

The Western Canadian Short Line Railway Association (WCSLRA) has received C$506,800 from the Government of Canada’s PrairiesCan (Prairies Economic Development Canada) Western Diversification Program ...