Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

YouTube viewers will now get authentic Shopify ads in videos with sponsored segments. Google has announced a partnership with Shopify and created the YouTube Shopping affiliate program. YouTube to get ...

Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

OpenAI introduced a new “Instant Checkout” feature to its consumer chatbot today that lets users in the United States buy ...

While users won’t be able to opt out from the new policy, the content of some conversations will be automatically excluded.

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success.

Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off. The latest is the craft store Michaels, which launched a retail media platform on ...

Take advantage of your larger audience and funnel your Facebook audience to your Shopify store with an integrated ad campaign. Here's how. Brands large and small are looking to Shopify as their ...